Say it Different

Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou.

At the time I got myself nice and fired up about why I was going to agree with the post, albeit with a gripe that a made-up term like “social media” was trumping the decades old practice of public relations in the headline hierarchy. But I got over that.

To summarise the part of the original article I believe was most likely to incite the flamewar of all time, here’s a quote from Ken Krogue, the author (it’s nicked from the actual post):

“The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.”

While originally…

View original post 677 more words


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