Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou.
At the time I got myself nice and fired up about why I was going to agree with the post, albeit with a gripe that a made-up term like “social media” was trumping the decades old practice of public relations in the headline hierarchy. But I got over that.
To summarise the part of the original article I believe was most likely to incite the flamewar of all time, here’s a quote from Ken Krogue, the author (it’s nicked from the actual post):
View original post 677 more words